Bright Papers
A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to product development. This wasn’t just about information – it was about forging a unified company culture. Peace of mind included. In-depth product information and clear visuals ensure you’ll find the ideal fit.
Task
Building an internal tool of this scale is no small feat, but with the right approach, it can be a powerful force for uniting a company. Meaning: a single cross platform that help people embrace the new identity system through play and interaction.
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Strategy
Design Sprints, Workshops
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Design
Product Design, Prototyping
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Production
Design Sprints, Documentation
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Platforms
Desktop, iOS



⬤ 01. Challenges
Getting an extra audience of
worldwide users engaged in
a new visual identity, by
letting them quick touring.
Ohio is a global leader in retail marketing, with over 5,000 staff. At the start of 2020, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?
Modern and cutting-edge approach for creating digital and connected brands, services, and products driving digital arts.
⬤ 01. Challenges
A fluid visual user
experience with a
new solutions.
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
| Primary #ED2323 | SCSS var $color-red | ◯ |
| R 0 G 122 B 255 |
| Beige #B87A1E | SCSS var $color-beige | ◯ |
| R 0 G 122 B 255 |
| Grey #EFE8DC | SCSS var $color-grey | ◯ |
| R 0 G 122 B 255 |
| Black #ED2323 | SCSS var $color-black | ◯ |
| R 0 G 122 B 255 |
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
Typefase
Beatrice Regular
Usage
Headlines
Aà
Within the intricate and dynamic design process, our typefaces have frequently been employed as a critical backbone, lending both aesthetic and functional support.
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Typefase
Beatrice Regular
Usage
Headlines
We'd love to showcase your work! If you've used our typefaces, please email hola@clbthemes.com for a chance to be featured on our website or social media.
Typefase
Beatrice Regular
Usage
Headlines
We’d love to showcase your work! If you’ve used our typefaces, please email hola@clbthemes.com for a chance to be featured on our website or social media.
⬤ 03. Mobile Experience
Putting our focus on
changing the way people
think of mobile experience.
Credits
Management
Stacey Grey
Brand Research
John Stamper
Project Manager
Colin Mondero
Account Manager
Art Direction
Stephen Miller
Creative Director
Sarah Rickson
Brand Strategy
Production
Melissa Macaya
Graphic Design
Mark Caldwell
UI/UX Desing
Awards
Site of the Day
Oct 20, 2024
Mobile Excellence
Sep 25, 2023
FWA of the Day
Sep 23, 2024